Digital Marketing

Digital Marketing

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.

•  Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size.

SOCIAL MEDIA MARKETING

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

PAY-PER-CLICK (PPC):

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

CONTENT MARKETING

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.